iphone NOT 4g?
Jun. 8th, 2010 07:51 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
snousleAre consumers aware that the new iphone is NOT a 4G device? This, despite half the Web referring to it as the "4G iPhone"? I only just discovered this and it was a real disappointment, since it moves the phone from "must have" to "why bother". This strikes me as one of the most deceptive marketing moves I've ever seen - it seems like Apple is doing everything it can to further this misconception short of actually lying. Boo, hiss.
[Updated:
The second-generation iPhone was called the iPhone 3G, the third, the 3GS. The sudden adoption of an already arbitrary "generation" number as the name of the phone is obviously not done without a consciousness of it's relation to fourth-generation networking and a foreknowledge that it would ride on that buzz without delivering the goods. Apple can stare off into space, whistling and saying "what, who me?", but with billions of dollars at stake I find it hard to believe that they weren't aware of this years ago and aren't capitalizing on it now.
So yeah, I think it's a deliberate effort to confuse the buyer. You don't have to "lie" to create a false impression, and marketing departments are masters of plausible deniability.]
[Updated:
The second-generation iPhone was called the iPhone 3G, the third, the 3GS. The sudden adoption of an already arbitrary "generation" number as the name of the phone is obviously not done without a consciousness of it's relation to fourth-generation networking and a foreknowledge that it would ride on that buzz without delivering the goods. Apple can stare off into space, whistling and saying "what, who me?", but with billions of dollars at stake I find it hard to believe that they weren't aware of this years ago and aren't capitalizing on it now.
So yeah, I think it's a deliberate effort to confuse the buyer. You don't have to "lie" to create a false impression, and marketing departments are masters of plausible deniability.]
