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snousleThe task that lay unrecognized on my critical path turned out to be the establishment of proper lighting for food photography. Because I don't care to fork out $600 on real equipment, I bought a $6 light bulb and installed it so dangerously that it can only be used for a few minutes at a time. It is also readily removable should a health inspector show up; there are so many agencies that would blanch at this it's not funny.
Anyway, it's not like you don't notice when it's on. I might have to wear sunglasses.
The stage is the top of the deep freeze, which is good; it's a space for clean, extremely temporary things like storing items being returned to the refrigerator. So far I've been holding up light diffusers of various sorts through the most jury-rigged of methods. I'm trying to establish a "standard look" for my photos that will work for marketing and catalog purposes.
By george, I've almost got it:
Yeah, it's going to look like every other gauzy Martha Stewart magazine fantasy. But that's OK; it really is a good approach for just showing what's there. I've used some natural light to good effect, and a lot of natural light to really really bad effect. The resulting photos are often interesting, but they just don't look right on a web page.
I have a very hard time writing marketing material. On a Web page in particular, I just freeze right up. It is difficult for me to understand what things the public finds appealing and what it finds alarming. When I write for a sympathetic audience, the words flow. When I write something that will be judged against the standards of commercial advertising, it's terrifying. I think I could have been vastly better as an artist in almost any field were it not for that primal fear of expressing something queer. Without even knowing it.
I have made a conscious decision that self-expression is not as important as devotion to the art of this business. I had to put something up at http://www.mosscamp.com because I was passing out business cards. What I forced out continues to horrify me. The updated version will look like this - yeah, straight from a dreamweaver template. That is my primary goal for the day: to get this done.
I also need a photo that has a properly trimmed and gelled beard and a non-leather bandanna in which I'm not holding a ten-pound slab of meat. At least half this county is vegetarian. I'm actually wondering if putting up a half-baked site like this, even for a few days, does long term damage to the business.
I think it would be very helpful if you all would take a look at the web site, try not to laugh, and tell me what questions come to mind when you see it. Imagine you are a prospective client who heard about my business and who would like to throw a party. The answers to those questions are probably what needs to drive the content.
Anyway, it's not like you don't notice when it's on. I might have to wear sunglasses.
The stage is the top of the deep freeze, which is good; it's a space for clean, extremely temporary things like storing items being returned to the refrigerator. So far I've been holding up light diffusers of various sorts through the most jury-rigged of methods. I'm trying to establish a "standard look" for my photos that will work for marketing and catalog purposes.
By george, I've almost got it:
Yeah, it's going to look like every other gauzy Martha Stewart magazine fantasy. But that's OK; it really is a good approach for just showing what's there. I've used some natural light to good effect, and a lot of natural light to really really bad effect. The resulting photos are often interesting, but they just don't look right on a web page.
I have a very hard time writing marketing material. On a Web page in particular, I just freeze right up. It is difficult for me to understand what things the public finds appealing and what it finds alarming. When I write for a sympathetic audience, the words flow. When I write something that will be judged against the standards of commercial advertising, it's terrifying. I think I could have been vastly better as an artist in almost any field were it not for that primal fear of expressing something queer. Without even knowing it.
I have made a conscious decision that self-expression is not as important as devotion to the art of this business. I had to put something up at http://www.mosscamp.com because I was passing out business cards. What I forced out continues to horrify me. The updated version will look like this - yeah, straight from a dreamweaver template. That is my primary goal for the day: to get this done.
I also need a photo that has a properly trimmed and gelled beard and a non-leather bandanna in which I'm not holding a ten-pound slab of meat. At least half this county is vegetarian. I'm actually wondering if putting up a half-baked site like this, even for a few days, does long term damage to the business.
I think it would be very helpful if you all would take a look at the web site, try not to laugh, and tell me what questions come to mind when you see it. Imagine you are a prospective client who heard about my business and who would like to throw a party. The answers to those questions are probably what needs to drive the content.
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no subject
Date: 2008-11-10 07:18 am (UTC)